Frequently Asked Questions
What platforms are integrated that creators can post monetized videos to?
Our creators can distribute their videos outside of Curastory to Instagram Reels, YouTube, YouTube Shorts, TikTok, Facebook Watch, LinkedIn, Substack Video, Spotify Video, and Apple Video all with one click.
How are videos matched to the right brand partners for ad reads?
There are many criteria we use to match the right brand partners to videos for ad reads. Some criteria are: ad categories, like nutrition or wellness, CPM rates, audience demographics, like gender, age, location, or household income, platform channels, reliability, and more.
How long should videos be?
We suggest anywhere from 2 - 10 minutes for a good viewing experience across Instagram Reels, TikTok, YouTube, Facebook Watch, and more, but longer-form are accepted and monetized as well.
How do creators let viewers know they’re watching an ad read in videos?
The Federal Trade Commission (FTC) states that an end-user needs to know when they are viewing an ad. In video, creators can abide by the FTC rules by just saying that "this is sponsored by" or "this is an ad for" within their videos.
Will creators be paid for aggregate views across all platforms?
Creators will receive payment on aggregate views across all of the platforms that are posted to.
Do you offer exclusivity across competing brands for creators?
There is no exclusivity. We pride ourselves on allowing our creators to accept ad reads from brand partners as they see fit.
Do creators have any conflicts with their talent agreements when using Curastory?
No. We have an option for creators to add the companies they have non-compete agreements with to their account settings. Ad read bids are flagged from any companies with competing ad categories or keywords, and it is up to our creators to decline or accept according to their agreements.
Who are the creators in your network?
The more than 400,000 creators within our network span across all content categories from sports and fitness to beauty, cooking, and more.
How long does the monetization of my video last?
For right now, 4 months, which means you must keep the video with the embedded ad read up on your platform channels for 4 months. We are currently working on rolling out lifetime monetization.
Can I change the projected price on my video?
Yes, but we strongly recommend keeping with the CPM thresholds of the platform. If you have a minimum rate per 1,000 views on your videos, we suggest you set your monetization preference to “Review top 3 bids from advertisers and accept one.”
Can I edit my videos outside of the app?
Yes, you are more than welcome to use your own editing tools and upload an already edited video to Curastory.
Do you connect me with the brand partner?
Outside of you receiving script and ad read details from the advertiser for your uploaded video, we do not connect you with them. However, you are more than welcome to form an official relationship with the advertiser outside of Curastory. Just be sure to note them as a non-compete agreement in your account settings to flag ad read bids sent to you.
How often will I get paid?
As long as creators have $500 in their account balance, they are able to pay themselves out and that will show up in the connected Stripe account along with the 2.9% Stripe processing fee.
How much money will I make?
It depends. Monetization is based on how many views your video gets once you post to all your platform channels starting at $35 every 1,000 views.
How is Curastory different from an influencer platform?
At Curastory, we have built the first programmatic media buying solution for influencer content. This allows brand partners to select their campaign preferences, input their budget, upload creative, and automate scripts for matched creators to quickly record spoken spots, add to their videos, and post.
How long does each campaign last?
4 months. We project how many views within the 4 month time frame that videos in our platform will receive once posted, staying conscious of your budget. We are currently working on rolling out lifetime ad reads, so creators can leave your messaging in their videos forever.
How much will each campaign cost?
It depends. All of the videos in Curastory start at $35 CPM. You will not be debited for your embedded video ad read until it is performing in real time on the creator’s channels. We also offer usage of the embedded creator ad reads starting at $7 CPMs and 50% CPC rates across Meta, Google, Amazon and more.
Does it cost extra to have a creator shoot an ad or to use the platform?
We have no hidden fees. Our platform is free to use and run ad read campaigns with the budget you have in mind.
Am I able to choose to only run ad campaigns for the top creators in the platform?
Yes. Make sure to adjust the engagement targets to what you deem sufficient for top creators. Rule of thumb we follow is macro above 100K, micro 100K — 10K, and nano below 10K.
Does my brand also own rights to the video?
Yes, if the video only includes your embedded ad read. Once posted by the creator, your brand has licensing rights over the video for 4 months. The creator still has full ownership rights over the video and has granted you usage from their account settings. You can read more on that in our terms of service.
How can I send a creator product to shoot an ad?
When you submit your ad details that include the script for the creator, we recommend you also include a product checkout link with a free promo or discounted product code. You must explicitly give instructions in the ad details input text box for the creator to order the product and shoot with it in their video ad.
How are you able to optimize my campaign spend across thousands of videos on your platform before being posted to social media?
When bidding on your behalf for creator ad reads, we make note of your budget to not allocate all of your campaign spend on one video in order to diversify your embedded ad units across the internet. We give priority to your campaign if you do not yet have a bid in and where you have more ad categories and keywords that match the video.
How do you calculate return on ad spend conversions (ROAS)?
When you set up your Curastory pixel across your site, you create conversion events, such as add to cart, sign up, purchase, and more, then connect them to your campaigns as the main goal. With these pixels, we collect track calls masking customer PII to determine your return on ad spend conversions from our creator videos.
How often will I get charged?
Your primary connected credit card in your account settings will be charged weekly with performance of your ad campaigns.